Can't find What You Want? Try Google...
Can't find what you want? Try Google
Site Contents for Secrets of International Trade
Marketing Strategies for Export
A 'marketing research checklist' should help a manufacturer organize its data and thoughts for exporting.
1. Market Identification/ Size/ Geographic
2. Competition/Market Share
3. Product Suitability
5. Tariff Barriers (Barriers to exporting)
6. Non-Tariff Barriers (Hidden exporting barriers)
7. Market Opportunities
8. Economic Climate
9. Political Stability
10. Business Practices
11. Government Interference with Business and Society
12. Language Barriers
14. Prices (How to do Costing for Export?)
Page 1/6 Marketing Strategies for Export
<<This Page 2/6 Market Research Checklist
Page 3/6 Some minor product modifications may be necessary to capture a share of the market.
Page 4/6 Pricing Checklist Distribution Strategy & Distribution Checklist
Page 5/6 Promotion Strategy Checklist and Export Marketing Plan Checklist
Page 6/6 Product Branding Strategy
You have to consider the following, if you are serious about exporting.
15. Sales Method
17. Advertising Method
18. Literature/ Brochures Service Method /Delivery Schedule/Time
19. Copyrights and Trade-Marks
or Products Strategies
22. Marking stenciling an identification mark on each package for export. A small cost is involved in stenciling an identification mark on each package for export.
23. Labeling products information. These may have to be printed in a foreign language, perhaps containing information not included in the labels used within the exporter's country. The selling price of the product must include sufficient allowance for these extra labeling costs.
24. Brand name make sure the name have no undesirable meaning Religion and other cultural differences may also determine whether the product is saleable in its present form or otherwise.
For example: branding your IT anti-virus software product Amor which means "Love" in Spanish will present a different impression of your product selling them in Spanish speaking countries.
25. After-sales services
26. Foreign visits - For personal contact with customers
1. Hire Experienced Export personnel
2. Send personnel for courses to upgrade export skills
3. Personnel - development programs
4. Customers as people: attitude, treatment, keeping promises
5. Employees as people - recognition, participation and have reward mechanisms for:
Next page 3/6
Some minor product modifications may be
necessary to capture a share of the market.