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Site Contents for Secrets of International Trade
 
Marketing Strategies for Export

"If you aim at nothing. It's guaranteed that you will hit it."

Checklist for Export Marketing Plan

1. Own Product characteristics, price, packaging, etc.

2. Foreign Enquires, Contacts.

3. Literature/Catalogues what is presently available.

4. Trade Commissioner Contact, send product details.

5. Choice of foreign market

6. Examine likely foreign markets Size:

  • Population, income
     
  • Competition similar products, price, methods
     
  • Trade barriers (Export Trade Barriers)
     
  • Product suitability
     
  • Cultural barriers language, etc.
     
  • Economic situation
     
  • Political situation
     
  • Business practices
  


Site Contents for:
Marketing Strategies
for the Exporter

Page 1/6 Marketing Strategies for Export

Page 2/6 Market Research Checklist

Page 3/6 Some minor product modifications may be necessary to capture a share of the market.

Page 4/6 Pricing Checklist Distribution Strategy & Distribution Checklist

<< This Page 5/6 Promotion Strategy Checklist and Export Marketing Plan Checklist

Page 6/6 Product Branding Strategy
 
  • Government regulations
     
  • Trade fairs available
     
  • Patents
     
  • Banking facilities
     
  • Warehousing facilities
     
  • Shipping facilities
     
  • Distribution facilities

Checklist for Export Promotion

1. Sales methods

2. Advertising

3. Other promotion activities

4. Sales literature/catalogues

5. Trade fairs

6. Trade missions

7. Incoming buyers

Next page 5/6 Make sure the name have no undesirable meaning Religion and other cultural differences

Pages:  
1/6 2/6 3/6  4/6 5/6 6/6
 


Site Contents for:
 Marketing Strategies
for the Exporter
 


Site Contents for:
Secrets of
International Trade

 

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