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Site Contents for Secrets of International Trade
eMail netiquette and
Spot the *Fake* and ignore them, especially those using *public e-mail* like: firstname.lastname@example.org for business.
Most e-business people often don't introduce themselves properly. Here are some examples of e-mail salutation that should not be use at the start of any e-business relationship and yet they complain that they are not getting any respond to their business enquires.
e-Business e-mail salutation that should not be use at the start of any e-business relationship...
Many e-business sender don't bother to use any salutation at all, a true case study example: (considered the most polite of all business email)
Quote me your best export price... large quantities
required by potential buyer.... pls reply URGENT!!!
Get your FREE email download at http://explorer.msn.com/intl.asp
Page 1/4 - The 4 P's of e-business protocol
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Many sender don't even have a *subject* line or that their message name are different from the e-mail program default user name--giving the impression that the sender is using another person e-mail program.
There are no valid reason for any businesses to respond to such email enquires.The worse of the lot are the ones that type their entire message in capital letters.
"I WANT THIS....THIS... AND THIS... REPLY TO ME AS SOON AS POSSIBLE URGENT. WITHOUT A NAME OR ANY OTHER INFORMATION OR WITH MINIMAL INFORMATION AND TYPING IN *CAP* IS CONSIDERED SHOUTING AND RUDE. THEREFORE, ANY RECIPIENT WILLING TO RESPOND TO SUCH MAIL MUST BE PRETTY DESPERATE WITH PLENTY OF TIME ON HAND AND NOTHING TO DO FOR THE DAY.
Many sender use *cap* as well as *bold* for their e-signature, giving the impression that *the sender* is more important that the message itself.
With such message (below), the recipient will assume that *Captain So So* is the name of the sender and *S. Lexia* is the secretary. When in fact: Captain So So, is the name of the company and S. Lexia is the sender (male)CAPTAIN SO SO
123, ROAD THIS AND THAT
TEL 123456578 FAX 12345678
Spotting the Fake e-Business
people learned to spot the *Fake* and ignore
them, especially those using public
Avoid using public e-mail at the start of any e-business relationship if you want a respond. If you have a need to use any *public e-mail*, give a short to the point explanation like this example:
PS: I am using a web-based email to maintain my business communication while traveling.
Many recipients will not respond to e-business enquire using *public e-mail*, thinking that: the sender must be a small time agency as well as perceiving it as of little commercial value and will be ignored.
The Real Business World
Many companies may not have internal network computers, mail-servers or e-mail address for every department and may even be using a dial-up or ISDN line without 24 hours Internet connection or may not have Internet accessibility for every manager.
Many companies also apply the same proven management policy for fax to the management of e-mails. Your e-message get checked by whomever that is assigned to manage it. The recipient idea of e-communication priority may not match the sender idea of priority and so..... at their leisure, sometime once a day or a week, check for emails, print it, and is "left" on a tray for internal dispatch.... see below new world record:A new world record
Colombo, Sri Lanka's public Administration Ministry may have set a new record by taking two weeks for a memo from its second floor offices to reach the seventh floor. Minister Richard Pathirana admitted that work in his public administration was at a snail's pace.
Press report: The Sunday Times -- AFP
Simply put... your urgent priority may not be accorded the same priority by the recipient and it could very well work the other way round in reverse.
So, don't expect a quick response and if your message is badly written: don't be surprises that a response may not even be forthcoming.
Quick, Urgent, Reply now!
It is not that they don't want to sell.... they have to attend to many priority on their daily agenda plus the fact that your enquire need some working of calculation to meet certain company requirements.
They can't just "pluck" a figure out of the "thin air" and they can't quote if you have not given sufficient information, like: your country.
Therefore, any *time-short* e-business recipient that is willing to respond, will first evaluate the quality of your communication skills, manners and attitude. Hastily and badly written email is certainly not an incentive to be given a reply isn't it?
Simply put: most bosses are quite senior of age and attached no significant value to *E* anything. After-all, they got to where they are now without these *E-whatever*. Further-more, 98% of their current business comes from solid *brick and mortar*.
Therefore, many SMEs, SMIs and SMBs check their e-mail once in a *blue moon*. On top of that, they get more *JUNK* email and less genuine quality email. So.... any hastily and badly written email will be deleted as *junk*.
FAX is also a form of electronic mail most e-business "Netdeizen" *THINK* e-mail is best because it is fast and cheap.
The *fact* is; sending a *FAX* will usually entice a faster response because, many company accept it as a *standard* form of communication, with management procedures already being used for years.
They can *physically* and visually judge the quality of your faxed message, *the way* it is written. The fact that, since the sender is willing to pay a *higher* price to fax the message -- it automatically increases the perceived commercial value of such faxed business message.
e-Communication Check List
1. Any form of electronic communication is never certain, always gives the recipient the benefits of doubt and send again.
2. Take the time to use proper and correct e-communication business *Protocol*. After all, time is equally, a rare and expensive commodity for both parties concern.
3. Always use an e-signature for consistent identification in all your e-mail communication. The recipient may be receiving hundreds of e-mail messages and simple can't remember.
4. E-mail is not necessary better, when recipient seldom check for mails or its perceived commercial value is low for most first time e-communication.
5. It is not a good start to use public email for any initial e-business communication.
6. The sender idea of priority is usually never the same as the recipient
7. Never send attachment without first asking for permission, it is considered *spam*.
8. Hastily and badly written e-mail reflects on the sender and recipients
that are willing to respond will evaluate on the quality of the sender communication
skills, manners and attitude.