Can't find What You Want? Try Google... |
Can't find what you want? Try Google |
|
Google Search |
Home | Site Contents |
Site Contents for Secrets of International Trade |
|
Marketing Strategies for Export A 'marketing research checklist' should help a manufacturer organize its data and thoughts for exporting. Checklist for Export Market Research 1. Market Identification/ Size/ Geographic 2. Competition/Market Share 3. Product Suitability 4. Demographics 5. Tariff Barriers (Barriers to exporting) 6. Non-Tariff Barriers (Hidden exporting barriers) 7. Market Opportunities 8. Economic Climate 9. Political Stability 10. Business Practices 11. Government Interference with Business and Society 12. Language Barriers 13. Competitors 14. Prices (How to do Costing for Export?)
|
Page 1/6 Marketing Strategies for Export <<This Page 2/6 Market Research Checklist Page 3/6 Some minor product modifications may be necessary to capture a share of the market. Page 4/6 Pricing Checklist Distribution Strategy & Distribution Checklist Page 5/6 Promotion Strategy Checklist and Export Marketing Plan Checklist Page 6/6 Product Branding Strategy |
|
You have to consider the following, if you are serious about exporting. 15. Sales Method
16.
Distribution Method
17. Advertising Method 18. Literature/ Brochures Service Method /Delivery Schedule/Time 19. Trade Fairs and Trade Shows 18. Patents 19. Copyrights and Trade-Marks 20. Licensing & Joint Ventures
21.
Packaging
or Products Strategies 22. Marking stenciling an identification mark on each package for export. A small cost is involved in stenciling an identification mark on each package for export. 23. Labeling products information. These may have to be printed in a foreign language, perhaps containing information not included in the labels used within the exporter's country. The selling price of the product must include sufficient allowance for these extra labeling costs.
|
|
|
24. Brand name make sure the name have no undesirable meaning Religion and other cultural differences may also determine whether the product is saleable in its present form or otherwise. For example: branding your IT anti-virus software product Amor which means "Love" in Spanish will present a different impression of your product selling them in Spanish speaking countries.
25. After-sales services 26. Foreign visits - For personal contact with customers
Checklist for Export Personnel 1. Hire Experienced Export personnel 2. Send personnel for courses to upgrade export skills 3. Personnel - development programs 4. Customers as people: attitude, treatment, keeping promises 5. Employees as people - recognition, participation and have reward mechanisms for:
Next page 3/6
Some minor product modifications may be
necessary to capture a share of the market.
|
|
Can't find What You Want? Try Google... |
Can't find what you want? Try Google |
|
Google Search |
|