Site Contents for Secrets of International Trade

Marketing Strategies for Export

A 'marketing research checklist' should help a manufacturer organize its data and thoughts for exporting.

Checklist for Export Market Research

1. Market Identification/ Size/ Geographic

2. Competition/Market Share

3. Product Suitability

4. Demographics

5. Tariff Barriers (Barriers to exporting)

6. Non-Tariff Barriers (Hidden exporting barriers)

7. Market Opportunities

8. Economic Climate

9. Political Stability

10. Business Practices

11. Government Interference with Business and Society

12. Language Barriers

13. Competitors

14. Prices (How to do Costing for Export?)

Page 6/6 Product Branding Strategy

15. Sales Method

16. Distribution Method
(How to develop your export market?)

17. Advertising Method

18. Literature/ Brochures Service Method /Delivery Schedule/Time

19. Trade Fairs and Trade Shows

18. Patents

19. Copyrights and Trade-Marks

20. Licensing & Joint Ventures

21. Packaging or Products Strategies
(To attract consumers and buyers)

22. Marking stenciling an identification mark on each package for export. A small cost is involved in stenciling an identification mark on each package for export.

23. Labeling products information. These may have to be printed in a foreign language, perhaps containing information not included in the labels used within the exporter's country. The selling price of the product must include sufficient allowance for these extra labeling costs.

24. Brand name make sure the name have no undesirable meaning Religion and other cultural differences may also determine whether the product is saleable in its present form or otherwise.

For example: branding your IT anti-virus software product Amor which means "Love" in Spanish will present a different impression of your product selling them in Spanish speaking countries.

Labeling it "Pee Cola" may be acceptable in your home country but may convey a different meaning in another country. The package used to enclose the product for local market may not be suitable for export.

25. After-sales services

26. Foreign visits - For personal contact with customers

Checklist for Export Personnel

1. Hire Experienced Export personnel

2. Send personnel for courses to upgrade export skills

3. Personnel - development programs

4. Customers as people: attitude, treatment, keeping promises

5. Employees as people - recognition, participation and have reward mechanisms for:

• a. Bonuses

• b. Profit-sharing

• c. Stock Ownership

Next page 3/6 Some minor product modifications may be necessary to capture a share of the market.
The modifications may be due to legal requirements, for example: product labeling regulations, weight and measures, language or may be dictated by the local culture or climate.
 

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