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Site Contents for Secrets of International Trade

 
Marketing Strategies for Export

"There are many ways an export firm can get its products into the foreign markets."

Checklist for Export Distribution Strategy

Direct Export, to sell the product yourself - this means that the manufacturer must have its own sales representative abroad or an import agent working on a commission basis or
foreign distributor who buys the goods for resale.

Indirect export, by selling the goods to another local firm (with lower profits) in its own country that re-exports them or engage the services of trading house an export merchant or an export agent on a commission basis.

Checklist for Export Distribution Strategy

1. Direct Export
         a. Export Organization
         b. Export section
         c. Export manager
         d. Export department

 

 


Site Contents for:
Marketing Strategies
for the Exporter

Page 1/6 Marketing Strategies for Export

Page 2/6 Market Research Checklist

Page 3/6 Some minor product modifications may be necessary to capture a share of the market.

<<This Page 4/6 Pricing Checklist Distribution Strategy & Distribution Checklist

Page 5/6 Promotion Strategy Checklist and Export Marketing Plan Checklist

Page 6/6 Product Branding Strategy


 

 

 

 
2. Representatives abroad
         a. Own employees
         b. Agent
         c. Marketing agreement

3. Export merchant

4. Export agent

5. Export Trading house

6. Resident foreign buyer

7. Advantages of indirect exporting

8. Disadvantages of indirect exporting

9. Exporters should make full use of government promotion that is available, they may include the following:

A. Export subsidies

B. Government trade missions, trade fairs, and incoming buyers

C. Government export promotion services (for initial market research and to identify prospective customers and distributors)

 

 
 
 

 

 

 

 
  D. Consulates and Embassies abroad (also for initial market research and to identify prospective customers and distributors)

E. Government financial and other export promotion assistance.

 

Checklist of Pricing Strategy for Export

1. Pricing procedure - for costing and Export quotation

8. Competitor's prices

9. Local agent's commissions

10. Warranties cost

11. Credit terms - interest cost

Next page 5/6 Promotion Strategy Checklist and Export Marketing Plan Checklist "If you aim at nothing. It's guaranteed that you will hit it."

Pages:  
1/6 2/6 3/6  4/6 5/6 6/6
 


Site Contents for:
Marketing Strategies
for the Exporter

 


Site Contents for:
Secrets of
International Trade


 

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