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Marketing Strategies for Export "There are many ways an export firm can get its products into the foreign markets." Checklist for Export Distribution Strategy
Direct Export, to sell the product yourself - this means that the manufacturer must have its own sales representative abroad or an
import agent
working on a commission basis or
Indirect export, by selling the goods to another local firm (with lower profits) in its own country that re-exports them or engage the services of trading house an export merchant or an export agent on a commission basis. Checklist for Export Distribution Strategy
1.
Direct Export
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Page 1/6 Marketing Strategies for Export Page 2/6 Market Research Checklist Page 3/6 Some minor product modifications may be necessary to capture a share of the market. <<This Page 4/6 Pricing Checklist Distribution Strategy & Distribution Checklist Page 5/6 Promotion Strategy Checklist and Export Marketing Plan Checklist Page 6/6 Product Branding Strategy |
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2. Representatives abroad a. Own employees b. Agent c. Marketing agreement 4. Export agent 7. Advantages of indirect exporting 8. Disadvantages of indirect exporting 9. Exporters should make full use of government promotion that is available, they may include the following: A. Export subsidies B. Government trade missions, trade fairs, and incoming buyers C. Government export promotion services (for initial market research and to identify prospective customers and distributors)
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D. Consulates and Embassies abroad (also for initial market research and to identify prospective customers and distributors) E. Government financial and other export promotion assistance.
Checklist of Pricing Strategy for Export 1. Pricing procedure - for costing and Export quotation
8. Competitor's prices 9. Local agent's commissions 10. Warranties cost 11. Credit terms - interest cost Next page 5/6 Promotion Strategy Checklist and Export Marketing Plan Checklist "If you aim at nothing. It's guaranteed that you will hit it."
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