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Site Contents for Secrets of International Trade
 
Marketing Strategies for Export

Product Branding Strategy

Religion and other cultural differences may also determine whether the product is saleable in its present form or otherwise.

 

A simple change of  product name is required to convey a different perception.

 

  


Site Contents for:
Marketing Strategies
for the Exporter

Page 1/6 Marketing Strategies for Export

Page 2/6 Market Research Checklist

Page 3/6 Some minor product modifications may be necessary to capture a share of the market.

Page 4/6 Pricing Checklist Distribution Strategy & Distribution Checklist

Page 5/6 Promotion Strategy Checklist and Export Marketing Plan Checklist

<<This Page 6/6 Product Branding Strategy

 

 

 

 

 
Brand name make sure the name have no undesirable meaning Religion and other cultural differences may also determine whether the product is saleable in its present form or otherwise.
 

The package used to enclose the product for your local market may not be suitable for export.

Does the logo or brand name have another, perhaps undesirable meaning in the local language?
 

  
 
 
 
 
"Pet Sweat" drinking water or "Shit Mix" soup and "Homo Sausage" branding may be acceptable in your home country but....

May present a different impression of your product selling them in other culture.
 

The existing products should be exposed in the foreign market to determine their reactions by sending samples to prospective Export agents, Export merchant, Import agent or distributors.
 
 
  • Does the label clearly indicate the contents, even to persons who may be illiterate?
     
  • Does the label need to be in a foreign language?

 
 

 

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Site Contents for:
 Marketing Strategies
for the Exporter
 


Site Contents for:
Secrets of
International Trade

 

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